SARAH JOHNSTON

The Club of Odd Volumes, a textile printing business and artist collective, comprises three key initiatives:

> Direct-to-Garment and Screen Printing

> Apparel and Homewares

> The Odd Collective, an international community of artists focused on apparel and homewares, with profits from each sale directed to the artists

The Odd Collective inspires new creatives to join, with applicants worldwide competing for 20 artist spots each rotation. These artists are rotated every six months, providing them with exposure, income, and opportunities with prominent retailers while ensuring that designs remain fresh for customers online.

Each online purchase included collector cards and sticker sheets to offer insights and promote each artist. Additional marketing initiatives encompass golden collector card promotions, warehouse sales, retail window displays, mystery boxes, launch parties, design markets, and The Odd Collective drawing competition. Held twice a year, the competition invites artists to submit any artwork featuring our name via Instagram. After followers vote, the winning designs are added to our store, generating widespread exposure and creating memorable logos.

Celebrating five years in the textile business, The Club of Odd Volumes released a commemorative publication including interviews and artwork from all the artists we worked with over the years. See more here.

While focusing mostly on apparel with our artists, The Club designs expanded into bedding and soft furnishing manufactured off-shore. See more here.