SARAH JOHNSTON

Hi, I’m Sarah. A Creative Entrepreneur*

(mover & shaker, go-getter, strategic thinker & resourceful can-do character)*

HI

Currently based in Auckland, NZ, I have a rich background in visual communication, design, product development, manufacturing and management.

My experience extends into business start-ups and marketing allowing me to bring a well-rounded and commercial perspective to every project I take on. My work is driven by a love for innovation and a commitment to excellence in the creative industry.

Get in touch hello@sarahleejohnston.com

A LITTLE MORE ABOUT ME

After spending 10 years in publishing, I ventured into the world of creative entrepreneurship by establishing The Club of Odd Volumes, a textile print business and artist collective. Over five and a half years, I expanded it into a recognizable Melbourne brand before deciding to sell the business and return to New Zealand.

Throughout my journey of founding and growing multiple businesses, I’ve gained invaluable experience in every aspect of business operations. From big-picture strategy to development, logistics, budgeting, manufacturing, marketing, content creation, and copywriting, I’ve developed a comprehensive understanding of what it takes to succeed as an entrepreneur. This hands-on experience has provided me with a deep insight into the challenges and opportunities that come with starting and scaling businesses.

Currently, as the Creative Director at The Aromatherapy Company NZ, I’ve refined my skills in creating compelling products within the home fragrance and body care sectors. This role has deepened my understanding of consumer behavior, growth strategies, brand positioning, and the critical role of visual storytelling in driving marketing and sales.

My expertise in digital marketing includes paid advertising, ecommerce management, and email marketing, with a proven ability to drive engagement and boost conversions. I’m also passionate about content creation, consistently using my copywriting and design skills to craft messages that resonate with target audiences, leading to year-on-year sales growth.

My leadership approach is centered on clear communication, mentorship, and empowering team members by encouraging innovation and growth. By aligning individual strengths with business goals, I successfully drive projects while nurturing a culture of support and creativity. Thinking two steps ahead, I ensuring all projects stay on track and deadlines are met without compromising quality.