2014-2017

ODD VOLUMES BEDDING

With a passion for plants and the desire for patterned sheets, I designed and brought to life bright, bold photographic patterns that became recognisable to The Club of Odd Volumes brand.

Client

The Club of Odd Volumes

My Role

Pattern Design

Offshore Sourcing & Manufacturing

Styling

Photography

Sales

Social Media Marketing

Credits
More Info

While The Club of Odd Volumes was able to print tees and tote bags in-house, I saw a gap in the market for photographic patterned bedding designs. Driven by my own desire for bright, patterns while at the same time wanting to keep a minimalist designer bedroom, I reversed the common plain sheet / patterned duvet sets available to create patterned bed sheets.

 

In 2014 after months researching and sampling offshore digital textile printers, I took my bedding samples to a local retail trade show. With very small orders I was unable to meet offshore minimums. Determined to see this project become a reality, I took the product directly to the consumers and launched a pre-order campaign on kickstarter. Within two weeks I had surpassed my target and raised a massive $45,000 to fund the first print run. After this success we knew our customers were also in love with the idea and created three subsequent bedding ranges, launching one a year.

 

I faced a lot of challenges sourcing offshore manufacturers. Throughout the process I navigated obstacles with inaccurate samples, manufacturer delays, faulty goods supplied, freight and unexpected costs.

 

The Life-size Cat bedding was re-printed three times, selling out twice before shipments landed after going viral on Facebook twice.

 

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