SARAH JOHNSTON

While The Club of Odd Volumes was able to print tees and tote bags in-house, I saw a gap in the market for photographic patterned bedding designs. Driven by my own desire for bright, patterns while at the same time wanting to keep a minimalist designer bedroom, I reversed the common plain sheet / patterned duvet sets available to create patterned bed sheets.

In 2014 after months researching and sampling offshore digital textile printers, I took my bedding samples to a local retail trade show. With very small orders I was unable to meet offshore minimums. Determined to see this project become a reality, I took the product directly to the consumers and launched a pre-order campaign on kickstarter. Within two weeks I had surpassed my target and raised a massive $45,000 to fund the first print run. After this success we knew our customers were also in love with the idea and created three subsequent bedding ranges, launching one a year.

I faced a lot of challenges sourcing offshore manufacturers. Throughout the process I navigated obstacles with inaccurate samples, manufacturer delays, faulty goods supplied, freight and unexpected costs.

The Life-size Cat bedding was re-printed three times, selling out twice before shipments landed after going viral on Facebook twice.

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