2012-2018
THE CLUB OF ODD VOLUMES
Started in the backroom of our house, The Club grew over five years into a well known textile printer & artist collective.
Client
The Club of Odd Volumes
My Role
Director / Owner
Graphic Design
Website Design + Build
Product + Packaging Design
Offshore Sourcing + Manufacturing
Talent Management
Customer Service + Sales
Social Media + Marketing
Financial Management
Credits
Finalist in Frankie Magazine Good Stuff Awards
Smith Journal
No Cure Magazine (see here)
Collective Hub Magazine (see here)
Fancy
Modern Home Magazine
Inside Out Magazine
Spectrum (Sydney Morning Herald)
Sunday Style (Herald Sun)
Planted Magazine
Cleo Magazine
Fashion Journal
Australia House and Garden
Real Living Magazine
Desktop Magazine
More Info
I established The Club of Odd Volumes — a textile printing business & artist collective — in 2012, and grew it into a recognisable Melbourne brand over five years before selling in 2018. It was made up of three key business initiatives:
— a custom textile printing service offering direct-to-garment & screen printing
— apparel designed & printed in-house and homewares manufactured offshore
— an global artist community (The Odd Collective) featuring artists designs on apparel & homewares with profits from each sale going directly to the artist
The Odd Collective grew The Club of Odd Volumes with individuals advertising and inspiring new creatives to join with over 300 applicants worldwide entering for 20 artists spots. These artists were rotated every six months offering exposure, an income and wholesale opportunities with prominent retailers.
My role as business owner required big-picture thinking as well as operational and marketing efficiencies across manufacturing, design, management and sales. Over five years The Club grew year on year by an average of 45%.
In 2012 we successfully raised over $45k to launch a new bedding concept via Kickstarter. Read more about The Club bedding here.
In 2018 we launched a Journal to celebrate our fifth birthday featuring all 105 artists we had worked with along the way. Read more about Odd Volumes Journal here.
