2012-2018

THE CLUB OF ODD VOLUMES

Started in 2012 with a direct-to-garment printer in the backroom of our house, I grew this business over 5 years to a successful, recognisable Melbourne brand.

Client

The Club of Odd Volumes

My Role

Graphic Design

Website Design and Construction

Illustration

Product Design

Offshore Sourcing & Manufacturing

Artist Management

Customer Service / Sales

Social Media

Marketing

Financial Management

Credits

Buzzfeed

Frankie Magazine

Finalist in Frankie Magazine Good Stuff Awards

Smith Journal

Finders Keepers Blog

The Victorian Connection

No Cure Magazine (see here)

Collective Hub Magazine (see here)

Fancy

Modern Home Magazine

Inside Out Magazine

Spectrum (Sydney Morning Herald)

Sunday Style (Herald Sun)

Planted Magazine

Cleo Magazine

Fashion Journal

Australia House and Garden

Real Living Magazine

Desktop Magazine

Studio home blog

Milk Bar Mag

Interiors Addict blog

If you build it

More Info

The Club of Odd Volumes is a textile print business committed to helping independent artists bring their creativity into the world on apparel & homewares.

 

It features an online community with twenty illustrators designs on selected garments. Working together online, this community helped to boost each artists individual brand, generate an income for themselves and inspired new creatives to join with over 300 applicants for each rotation (held every 6 months).

 

While the artists provided the artwork, The Club of Odd Volumes manufactured all the apparel and homewares in-house, investing in a digital direct-to-garment textile printer and vinyl cutter. My role as do-it-all, self employed director – with little (to no) budget to outsource – required self taught skills and a can-do attitude to drive all aspects of the business including: technical print operator; design + branding; photography + styling; artist management + art direction; buying; sourcing, sampling + manufacturing; ecommerce sales; customer engagement; retail; website design + build; social media and all marketing promotions including campaigns from concept to execution.

 

As well as the artists designs, I featured my own designs on a range of products. In 2014 after months researching and sampling with offshore suppliers I launched photographic bed sheets with a pre-order campaign on kickstarter and raised $45,000 to fund the first print run. I saw a gap in the market for patterned bed sheets rather than patterned bed covers and after this success I created three subsequent bedding ranges, launching one a year until 2018. Read more about the The Club bedding here.

 

In early 2018, I successfully sold The Club of Odd Volumes before returning home to New Zealand.