2018 - present


Currently in-house as the Creative Director at one of New Zealand's key home fragrance & body care brands.


The Aromatherapy Company



David Jones

TJ Max


Bed Bath & Beyond

My Role

Creative Director

Marketing Manager

Product + Packaging Design






More Info

My role over the past three years includes:


Conceptually designing, developing & manufacturing product and packaging in the Home Fragrance and Body Care sector for retailers within NZ, Australia, Asian, USA, Middle Eastern, UK and European markets.


Strategically identifying business opportunities, sales, manufacturing and retail initiatives.


Design forecasting and pitching concepts.


Re-focusing the brands visual integrity and overseeing worldwide branding.


Strategically plan and implement all digital and in store marketing initiatives for business growth. Creating campaigns, content and copy for all social media, print signage, EDM’s and targeted advertising.


100% growth on social media over 18 months.


Ecommerce build, management and monthly growth achieving sales targets with detailed budget planning. 


Managing & mentoring the design and production teams and direct reports. Evaluating performances, setting goals, identifying up-skill initiatives and improving team output (both quality and speed). Recruiting new staff and managing freelancers.


As well as managing core ranges and designing contract ranges for key retailers, I have designed two very successful Limited Edition ranges for The Aromatherapy Co. The scope for these include: concept inception, vessel and packaging design, copyrighting, photography and online and in store marketing campaigns. Both Blend and FLWR ranges have been featured on numerous industry respected packaging and design blogs with the Blend range now globally recognised winning three awards. See more here BLEND / FLWR


A collection of custom ranges designed exclusively for retailers

Rachel Hunters Tour of Beauty 2019

Indulge in the six home fragrance blends inspired by New Zealand’s Rachel Hunter and her Tour of Beauty tv series.

Terra – 2018

Embrace the Roman goddess of Earth – Terra [Mater}, Latin for “Mother Earth”

You’re a Gem. – 2018

A range of candles and diffusers infused with real gemstones.

Terra Lontane – 2019

“Sogni de terra lontane” Dreams of distant places

Vibe – 2020

Candles for millennials.

Dreams – 2021

Drift away with three dreamy floral candles. Distinctive, complex and sophisticated aromas.

Silhouette – 2021

With hand blown textured grid glass inside a black core card box with diecut on all sides.

Dusk Blooms – 2021

Dreamy floral imagery with gold accents.