2018 - present
THE AROMATHERAPY COMPANY
Currently in-house as the Creative Director at one of New Zealand's key home fragrance & body care brands.
The Aromatherapy Company
Product + Packaging Design
My role over the past three years includes:
Conceptually designing, developing & manufacturing product and packaging in the Home Fragrance and Body Care sector for retailers within NZ, Australia, Asian, USA, Middle Eastern, UK and European markets.
Strategically identifying business opportunities, sales, manufacturing and retail initiatives.
Design forecasting and pitching concepts.
Re-focusing the brands visual integrity and overseeing worldwide branding.
Strategically plan and implement all digital and in store marketing initiatives for business growth. Creating campaigns, content and copy for all social media, print signage, EDM’s and targeted advertising.
100% growth on social media over 18 months.
Ecommerce build, management and monthly growth achieving sales targets with detailed budget planning.
Managing & mentoring the design and production teams and direct reports. Evaluating performances, setting goals, identifying up-skill initiatives and improving team output (both quality and speed). Recruiting new staff and managing freelancers.
A select range of home fragrance collections designed for retailers worldwide can be found here:
Limited Edition projects can be found here.
Both Blend and FLWR ranges have been featured on numerous industry-respected packaging and design blogs with the Blend range now globally recognised winning three awards.