Currently in-house as the Creative Lead at one of New Zealand's key home fragrance & body care brands.


The Aromatherapy Company



David Jones

TJ Max


Bed Bath & Beyond

My Role

Creative Lead / Design Manager / Marketing Manager

Product + Packaging Design (Limited Editions and Christmas ranges)


Photography + Styling

Printed marketing collateral

Social media management + marketing campaigns


More Info

Since March 2018 I have been a part of The Aromatherapy Company as lead Creative, Design Team Manager and Marketing Manager.


I have helped to develop, design and manufacture core ranges and create all content in-house successfully refocusing and redefining the visual identity with stronger brand consistency through all channels including those of wholesalers and distributers.


As Design Manager I have successfully developed and nurtured junior talent identifying individual interests and organising up-skilling initiatives. I have forged highly productive and effective relationships with clients and offshore suppliers and maximised efficiencies while streamlining processes.


As the Lead Creative I also mindfully design and manage innovative product developments specifically for retailers under their own brands. Current customers include leading retailers within NZ, Australia, USA, UK, Asia, South Africa and Europe. (A wide range of contract designs can be found inside Farmers)


I design, develop and implement all digital marketing strategies, significantly growing the social media following and newsletter subscriptions. As the Marketing Manager I have also networked skilfully to build mutually beneficial relationships with influencers, stylists, photographers and editors. I forecast and work within strict budgets while helping to plan and design all in-store promotions, collateral, signage and product launch campaigns.


As well as managing core ranges and designing for contract brands I have designed two very successful Limited Edition ranges for The Aromatherapy Co. The scope for these include concept inception; vessel, packaging and copy design; photography and online and in-store marketing launches. Both BLEND and FLWR have been featured on numerous industry respected packaging and design blogs.