A sensory exploration marrying together flocked velvet detail, bright playful illustrations and rich floral fragrances.
The Aromatherapy Co.
Product concept + branding
Textural packaging concept and design
Marketing materials & printed collateral
Social media marketing launch campaign
With its tactile nature, the flocked velvet detail heightens the customers impulse to purchase with an emotional connection to the packaging and a one-of-a-kind feeling of luxury and exclusivity. The vivid and playful illustrations embrace and emphasise the flocked floral features of the FLWR collection.
The votive candle and diffuser vessels feature complementary flower forms in a restrained soft pattern to sit stylishly in the home.
FLWR is a vivid collection of four harmonious aromas available in soy wax candles, room diffusers and hand creams.
After the success of FLWR in 2018, a new version with updated packaging – featured velvet flocked details – was launched in 2019.