2018-present

FLWR

A sensory exploration marrying together bright playful packaging and rich floral fragrances. Featuring three limited edition collections.

Client

The Aromatherapy Co.

My Role

Product concept + branding

Textural packaging concept and design

Copywriting

Photography

Marketing materials & printed collateral

Social media marketing launch campaign

Credits
More Info

FLWR is a vivid collection of four harmonious floral aromas available in candles, diffusers and hand creams. Launched yearly, the FLWR limited edition collection is into its third season.

 

Collection 1 (2018): Fun playful bright packaging with subtle pattern glass vessels.

 

Collection 2 (2019): With flocked velvet details on the packaging, this tactile product heightens the customers impulse to purchase with an emotional connection to the packaging and a one-of-a-kind feeling of luxury and exclusivity.

 

Collection 3 (2021): Soft dreamy pastels with subtle floral details hidden inside packaging the unique custom made 3D floral glass.

Collection 1 (2018)

Collection 2 (2019)

Collection 3 (2021)

Collection 2

         

Collection 1