2020 / 2023
BLEND
Design your own unique aroma blend by pairing two fragrances together to create a luxury layered scent in your home.
Client
The Aromatherapy Co.
My Role
Branding
Product & Packaging Design
Sourcing & Manufacturing
Photography & Styling
Digital & Instore Marketing
Copywriting
Content Creation
Credits
Kātoitoi – Aotearoa Design Archive
AWARDS –
The Dieline Awards 2020 – 2nd Home
World Brand Design Society 2020 Bronze
Kātoitoi – Aotearoa Design Archive 2020
More Info
Blend invites customers to co-design the fragrance to suit their mood or personal preference.
While traditionally candles are round, each Blend candle is halved in shape coming together to create a complete when two are combined. With six distinct fragrances, when lit simultaneously, the notes combine to fragrance the room with the customers personal blend.
The narrative of divided shapes pairing together to create a whole is echoed in the semi-hexagonal packaging. The blends are represented through tonal gradients with recipe cards on the inside closure panels to inspire harmonic combinations.
Collection 1 (2020) : White Ceramic semi-circular vessels.
Collection 2 (2023) : Black glass semi-hexagonal vessels.
